Jessie Sale
November 20, 2023
Latest News, North America, Sport, Sportsbook, UK
bet365 has formed a deal with the Professional Darts Corporation (PDC) for extended sponsorship rights to the US Darts Masters.
Enhancing its support of the World Series of Darts and its competitions, the Stoke-based sportsbook has been the title partner of the New York event for two years – since it moved to The Theatre at Madison Square Garden.
A bet365 spokesperson commented: “bet365 is thrilled to extend our partnership with the PDC for two more years of thrilling darts action in New York.
“The bet365 US Darts Masters has become an unmissable event for darts fans in the USA, and we can’t wait to return to the iconic Theatre at Madison Square Garden next year.”
As one of the World Series’ most popular events, the Masters sees eight top players facing off against eight North American contenders across two days. This year, Michael van Gerwen claimed the title with an 8-0 finish against Jeff Smith.
Michael Smith was the tournament’s 2022 winner, who is also now set to be amongst the field next year when the tournament returns to the capital on 31 May-1 June.
Meanwhile, the operator will also continue as the title sponsor of the North American Championship, which will be held in the afternoon session on day two and features eight US and Canadian stars facing off for that title.
The company’s sponsorship of the US Darts Masters comes during a period of expansion in the stateside market, with the firm having gone live in Kentucky, Virginia, Ohio and Iowa this year.
“The US Darts Masters is one of our most popular World Series of Darts events and we’re delighted that bet365 have extended their support for that and the North American Championship,” added PDC Chief Executive, Matt Porter.
“The Theater at Madison Square Garden has become a real home for these events; we’ve enjoyed a fantastic atmosphere in the last two years and anticipation is already building for our return in 2024.”
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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