Sportradar has been named the official technology and services provider of Caribbean CAGE in a multi-year agreement.
The Caribbean and Latin American gaming company now seeks to establish a ‘high quality and immersive sports betting offering’ for bettors in multiple jurisdictions including Antigua-Barbuda, Barbados, Guyana, Saint Lucia and St. Kitts-Nevis.
In detail, Sportradar is fully implementing ORAKO – its player account management (PAM) and sports betting solution – to launch a customisable omnichannel sportsbook offering that allows the CAGE Companies to engage bettors in multiple jurisdictions through one integration.
Meanwhile, the firm will be able to deliver a consistent betting experience across retail, desktop, and mobile web channels.
Jacob Lopez, Senior VP Managed Sportsbook Services at Sportradar, commented: “Sportradar has a strong track record of collaborating with operators to establish new betting offerings that are dynamic and engage customers deeply.
“Combined with the advanced technological capabilities of the ORAKO solution, Sportradar is best positioned to partner with Caribbean CAGE and deliver a customisable sportsbook offering that enhances the sports betting experience for a diverse customer base across the region.”
The ORAKO solution provides a single point of access to Sportradar’s betting products and services, allowing operators to choose how they configure their sportsbook.
The CAGE Companies has opted to set-up its sports betting offering with Managed Trading Services (MTS), which will provide bettors in the region with access to a range of pre-match and live betting content.
“We are extremely excited to have entered into a strategic partnership with Sportradar,” added Robert L. Johnson, Founder of The RLJ Companies, and the CAGE Companies Majority Owner.
“Together, we plan to operate Sports Betting at retail locations and online in markets throughout the Caribbean and Latin America. CAGE has existing licences for Sports Betting in several countries in the region and we are working toward launching our new partnership during the first quarter 2024.”
Furthermore, the live betting aspect of the agreement connects the CAGE Companies’ customers with content featuring Sportradar’s sports partners such as major US leagues; NBA, NHL and MLB, as well as further sports properties like the UEFA Champions League.
Sportradar also has a major cricket portfolio and expects its cricket offerings to provide further opportunities for the CAGE Companies customers around the Caribbean community.
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John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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