Dafabet has announced a partnership with Sporting Risk as the operator looks to grow its market share in Latin America and Europe.
The deal will now see Dafabet have coverage of up to 30 football leagues, 35 single-player and 12 team stats betting options, and ready-made same-game multi-bets.
It will also have coverage of all major European domestic competitions, as well as the Champions League and Europa League – with Sporting Risking handling all aspects.
Andy Phillips, SportingRisk CCO, commented: “Working together has been a great experience, and we look forward to delivering exceptional value to Dafabet’s customers with a particular focus on LatAm.”
Dafabet will also have access to Sporting Risk’s User Interface (UI) to control products with instant price adjustments.
“Following the launch, we are confident that our combined expertise will lead to an unmatched betting experience,” Phillips added.
While the sportsbook expands its growth within Latin America, the deal will also provide content for top divisions in Brazil, Peru, Chile, Argentina, as well as LigaMX, MLS, Copa Libertadores and Copa Sudamericana.
After winning the Sponsorship of the Year category at the SBC Awards 2018, John Cruces, Head of Marketing Operation at Dafabet, spoke to SBC about the company’s strong portfolio of deals with football clubs.
“First and foremost we believe in a true partnership, so we work together with our partners on every level,” he said.
“Asset wise, we aim to ensure our ‘brand’ coverage is as clean and noticeable as possible. Not being a high-street brand this is our shop window, so to speak, so we have to be seen.
Then we aim for fan engagement, as word of mouth can be far more effective than many ‘paid’ campaigns. As well as giving back, where possible.
“In general we try to stay unique, maximise our assets and become synonymous with our partners.”
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John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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