The Hard Rock Bet mobile sports betting app was up and running in Florida Tuesday morning for customers in the state who had previously signed up for an account.
“The Seminole Tribe is offering limited access to existing Florida customers to test its Hard Rock Bet platform,” a spokesman for the tribe said in a statement to Sports Handle.
No further information on the surprise launch was provided by the tribe.
Insiders failed to anticipate launch
Last week, the tribe announced it would allow sports betting, craps, and roulette at its brick-and-mortar casinos in Florida starting on Dec. 7, deciding not to wait to hear about the fate of a pair of lawsuits questioning the validity of its compact with the state.
The Seminoles had recently won a victory in the courts when the U.S. Supreme Court denied West Flagler and Associates’ (WFA) request to stay a lower-court ruling, allowing the tribe a legal avenue to offer online wagering. But no mention of mobile sports betting was made in the announcement concerning the brick-and-mortar sites, leaving many industry watchers expecting the mobile rollout to come at a later time.
“I have no idea technically where the app stands or where the contracts with suppliers like GeoComply or others stand” one industry insider told Sports Handle last week. “It’s something we’ve all been following, but I think once the stay was denied [by the U.S. Supreme Court], I don’t know that while we were all following the legal stuff that they were preparing [to go live].
“They’ve waited this long. I don’t think they are going to pull any bold moves. The worst thing that could happen is that they would [launch the app and then] have to take it down.”
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Back in November 2021, the Seminoles launched the then-named Hard Rock Sportsbook in Florida, but after two federal court orders, the tribe was forced to take it offline after 34 days.
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide.
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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