Ted Menmuir
November 17, 2023
Europe, Latest News, Social Responsibility
Kansspelautoriteit (KSA), the Netherlands Gambling Authority, has initiated a ‘pilot campaign’ to raise public awareness of CRUKS, the Dutch gambling central self-exclusion register.
Pilot campaigns have commenced across social media platforms, informing audiences about how to self-exclude from all Dutch licensed gambling operators via CRUKS.
Operated by the KSA, the CRUKS register was launched on 1 October 2021 to coincide with the Dutch government’s introduction of the Remote Gambling Act (KOA) marketplace, regulating online gambling services.
CRUKS allows gamblers in the Netherlands to “voluntarily take a break from gambling.” Once registered, they cannot participate in legal online casinos and other gambling offers in the country for a minimum of six months and up to 99 years.
During H1, KSA launched its revamped CRUKS 2.0 register. The update made it easier to unsubscribe from gambling activities and added an eight-day reflection period for those considering unsubscribing.
The CRUKS tagline also changed from ‘play break’ to ‘gambling stop,’ with a new website redirect.
KSA cited that its pilot campaigns have been initiated to “identify the most effective messages and creative concepts to alert the public of self-exclusion from gambling”.
The regulator will test the most effective channels to raise “awareness of gambling stop, focusing on the most at-risk target groups.”
The Netherlands is preparing to contest an election on 22 November. Significant ministerial changes are anticipated across all key departments following the collapse of the governing four-party coalition in July over asylum laws and immigration reforms backed by the VVD Party.
The collapse saw PM Mark Rutte resign and choose to take no part in the upcoming election as VVD’s leader, ending his 13-year premiership.
Last month, KSA announced that Chairman René Jansen will retire from leadership duties in January 2024. In his outgoing statement, Jansen endorsed tougher regulatory demands on duty-of-care, record-keeping, and the monitoring of advertising campaigns to be imposed on KOA market operators
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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