Ted Orme-Claye
November 8, 2023
Europe, Latest News, Retail, UK
Midnite has partnered with sports betting solutions provider ATR Markets with a goal to increase horse racing markets available to its customers.
The newly launched sportsbook will offer a wider variety of betting options on horse and greyhound races via the deal, whilst also leveraging ATR’s risk management expertise and streaming services.
Midnite highlighted three core benefits to its business – enhanced betting options, covering a range of global horse and greyhound races; risk management services, an area in which ATR has built up a ‘renowned name’; and lastly, its new partner’s ‘top-tier streaming services’, providing a more engaging betting experience.
Midnite Co-Founder, Nick Wright, said: “This is an important and exciting moment as we strive to offer our players the most comprehensive betting experience and we are thrilled to join forces with ATR Markets.
“This collaboration will not only diversify our portfolio but also enhance the overall betting experience for our users. ATR Markets’ proven track record in risk management and streaming services aligns perfectly with our commitment to excellence.”
Based in London, Midnite has set itself up as a ‘next generation’ bookmaker with a focus on appealing to Gen Z and millennial consumers and creating a ‘community of engaged bettors’.
Partnering with ATR is the latest move the bookmaker has made to support its growth plans, following an agreement with East Yorkshire content provider PA Betting Services (PABS) in a deal which also focused on its horse and greyhound racing product.
ATR is an initiative of the Arena Racecourse Company (ARC), established with the objective of boosting engagement with racing and whilst improving the B2C experience and increasing profitability for operators.
Jack Whitaker, ARC Commercial Executive, added: “ATR Markets is excited to partner with Midnite, a true innovator in the world of sports and esports betting. We look forward to delivering top-notch risk management and streaming services to enhance the Midnite user experience and help them tap into new markets.”
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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