The North Carolina Lottery Commission’s sports betting committee met for about 30 minutes Tuesday, moving forward with a second set of proposed rules.
The first set of rules, which had its public comment period recently concluded, covered mostly sports wagering basics. The second set included more details, such as information on marketing guidelines when mobile sportsbooks go live in the state. The proposed rules came in the form of a 256-page document.
“I did want to thank the folks on staff for putting together all this in a very quick, obviously, and thoughtful way,” Lottery Commission Chairman Ripley Rand said at Tuesday’s meeting. “I don’t think anybody on this committee or the commission itself signed up to be reading hundreds and thousands of pages of proposed rules, but the staff has made this process go probably as easily as it can go up to this point.”
A timeline for the launch of sports betting apps was not discussed Tuesday. Legislation requires the state’s mobile wagering market to be up and running by mid-June of 2024.
Noteworthy proposals
Proposed marketing guidelines include language that prohibits operators from using “free” or “risk free” wording when describing marketing promotions that aren’t truly without risk. This follows a trend across the industry of operators moving away from such phrasing.
Additional proposed rules include language related to colleges and universities. The potential regulations say that marketing materials for legal sports betting platforms cannot be displayed “on any college or university campus, or in college or university news outlets such as school newspapers and college or university radio or television broadcasts.”
The legal age for sports bettors in North Carolina is 21. Avoiding advertising to underage individuals is one of the focal points of the proposed marketing guidelines.
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Other proposed rules include language about signing up for a mobile sports wagering account. Customers will need to provide operators with their full name, date of birth, address, and some sort of government identification, such as the last four digits of their Social Security number.
If a bettor wagers or receives a payout of $10,000 or more at a sports wagering facility in North Carolina, the venue needs to receive multiple identifying pieces of information about the bettor, including name, date of birth, and address.
Next steps
This newly proposed second batch of rules will have an open public comment period from Nov. 7-27. There will be a public hearing for comments on Nov. 20, and the rules will be further discussed by the committee on Dec. 6.
As for the first rulemaking package, that public comment period has concluded. The most notable comments were daily fantasy operators arguing that their pick’em-style games should be allowed in North Carolina.
The sports betting committee will meet on Nov. 14 to discuss public comments and make recommendations. Then, two days later, the lottery commission will consider officially adopting the rules.
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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