Oddschecker Global Media has disclosed that it has acquired the Italian sports media property, SuperScommesse, from Catena Media.
This morning, publishing its Q3 trading update, Catena Media informed that it had sold all of its Italian media properties to two undisclosed buyers for €19.8m.
Oddschecker, known as the UK and Australia’s largest sports betting publisher, would later announce that it had acquired the SuperScommesse.it asset to expand its presence in Italy.
“The deal sees OGM further expand into Europe’s second-largest betting market to consolidate its position as the country’s top sports betting advertising company,” Oddschecker detailed.
Of strategic significance, SuperScommesse will enhance Oddschecker’s existing Italian media partnerships with Gazzetta dello Sport and DAZN Italia. These partnerships leverage tens of millions of unique users and include two popular TV shows.
The acquisition is set to accelerate the development of the ‘Confido Network’, Oddschecker’s new affiliate partner programme. This program covers over 1,000 deals from more than 200 global operators, a key growth initiative announced earlier in November 2023.
Stuart Simms, CEO of Oddschecker Media Group, commented on the acquisition: “As the growth of sports betting continues rapidly in this enthusiastic market, we wanted to double down on our presence in this key territory. We see SuperScommesse as the ideal strategic complement to our strong Italian footprint.
“We’re looking forward to servicing SuperScommesse’s customer base with an enhanced product that merges Oddschecker’s expertise with the well-regarded SuperScommesse brand name and local knowledge. This comes at a time when the market still has significant growth potential as it transitions to an online, cashless identity.
“The trend towards digitalization is unmistakable, and the synergies are as clear as they are beneficial: the Italian market allows for odds comparison as a consumer service, and we aim to remain the pre-eminent odds comparison provider.”
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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