OlyBet has announced an extension of its partnership with Euroleague Basketball, maintaining a visible presence in the European basketball scene
The Baltic operator now becomes the premium partner for both the Turkish Airlines EuroLeague and the BKT EuroCup, until the end of the 2024-25 season.
Corey Plummer, CEO of OlyBet Group, commented: “We are driven by a shared vision of elevating the sports entertainment experience for fans. This partnership with Euroleague Basketball marks a significant milestone in our journey, and we are committed to delivering thrilling sports moments.”
The extension follows the pair’s successful collaboration at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania.
Over the next two seasons, the betting brand’s name will take up a ‘prominent position’ for all things related to Euroleague Basketball.
“Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball,” Plummer said.
Meanwhile, Euroleague Basketball and OlyBet Group will also develop several activations focused on the digital ecosystem and the fan experience, which looks to increase fan engagement with the European top basketball competitions during the season.
“We are excited to strengthen our ties with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball,” added Paulius Motiejunas, the CEO of Euroleague Basketball.
“I’ve witnessed the incredible impact of OlyBet Group’s involvement in European basketball firsthand. This extended partnership promises an exciting future for fans and the sport alike.”
Last month, OlyBet also netted a partnership extension with Real Betis for further European visibility. This strategic collaboration, which commenced during the 2021/22 season, was renewed for additional three seasons with the operator serving as the club’s regional betting partner in the continent, apart from Spain.
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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