Ted Menmuir
November 14, 2023
Europe, iGaming, Latest News
PressEnter Group continues to strengthen its executive management team by appointing Phillip Bell as Chief Commercial Officer (CCO).
Bell will lead the commercial development of PressEnter’s portfolio of challenger brands, which includes UltraCasino, NitroCasino, 21.com, XLBet and JustSpin.
An expert in customer acquisition and devising ROI strategies, Bell joins PressEnter from igaming publisher QIH Group, where he served as Head of Partnerships.
The executive has also served as the Chief Operations Officer (CCO) of Argyll Entertainment, the former UK multi-brand operator acquired by Nasdaq-listed Esports Entertainment Group (EEG) in 2020.
Bell commented on joining PressEnter: “Taking on the role of Chief Commercial Officer at PressEnter Group is both an honour and an adventure. I am genuinely delighted to be part of this forward-thinking business during such an important chapter in the company’s future.
“I look forward to helping drive innovation, faster growth, and ensure that PressEnter Group continues to be a trailblazer in the industry. I have seen first-hand what a brilliant business it is. It’s also been great to work alongside such a creative, talented, and innovative team, and to bring my experience to the table and to help the group continue to expand at scale and pace.”
Under the leadership of CEO Lahcene Merzoug, Malta-based PressEnter continues to lay the foundation of its new strategy to establish high-growth challenger brands across multiple European markets.
Welcoming the appointment of Bell, Merzoug added: “Philip has an incredible track record of success across the organisations he has worked for, and we can now leverage this as well as his experience, skills, and natural talent as we continue to drive growth at PressEnter Group.”
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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