Jessie Sale
November 2, 2023
Latest News, Marketing, Oceania
An Australian Communications and Media Authority (ACMA) investigation has found Seven Network to have breached online content rules.
The company has been handed the maximum penalty by the regulator – $13,320 – after it broadcast a gambling advert at 10:38am on 7plus during a live stream of an NFL American Football game.
The authority has stated that gambling promotions cannot be shown during live streams of sporting events between 5am and 8:30pm, including the five minutes before and after a game.
The breach follows the ACMA ‘publishing a formal warning to Seven in October 2022 for a similar incident’.
In response to the investigation, Seven noted that the streaming of the ad was ‘an isolated event’ and that additional mitigation measures have been implemented to stop it from happening in the future, including additional oversight and training.
Commenting on the case, ACMA Chair, Nerida O’Loughlin, said: “The ACMA expects broadcasters to have robust systems and processes and associated assurance mechanisms in place to support compliance with these laws.
“Seven has told us that the measures it has in place are adequate to ensure future compliance and it does not need to do more. Following repeated breaches by Seven, we will continue to closely monitor their compliance with the rules to make sure that is the case.”
Tags ACMA Australian Communications and Media Authority (ACMA) Nerida O’Loughlin Seven Network
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Latest posts by John Sommers (see all)
Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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