Tally Technology is targeting engagement with NFL and NBA fans with the launch of its Game Centre, a new gamification platform.
The platform features a community element, with fans of the leagues able to play against each other in private groups, alongside other ‘team-themed playing experiences’ targeting a ‘broader-than-ever cross-section’ of sports followers.
Game Centre has been taken live with NBA and NFL teams, whilst Tally is also targeting leagues, broadcasters and brands with its latest fan engagement solution, with all consumer interactions linked to a single user ID.
Brad Vettese, CEO of Tally, said: “It is a privilege to be able to deploy our comprehensive Game Center platform solution, which we believe will be a major hit with the full range of fan types.
“With multiple games, including everything from trivia contests to word puzzles, we are delighted to be delivering a project which will appeal to the broadest audience possible and create actionable data insights.
“We believe it is a technology with huge potential across a variety of sectors and we look forward to seeing how it performs for the benefit of one of the world’s biggest sporting franchises in the NBA, NFL and beyond.”
Game types available on the platform include pick’em, trivia, bingo, word searches and skill-based sports contests, with a goal of increasing fan engagement and slickness, attracting new audience segments and creation of sponsorship opportunities.
Based in Los Angeles, Tally has taken its gamification products live with various sports stakeholders across North and South America, including bookmakers and prominent teams such as the NBA’s Lakers and the NFL’s Seahawks and Rams.
With the sports betting sectors in North and South America growing at a rapid pace – and Brazil notably set for launch in the latter – gamification has become of keen interest to wagering stakeholders across both regions.
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Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
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