Jessie Sale
November 8, 2023
Latest News, South America, Sportsbook
Xtremepush has officilly gone live with Playr.Bet to provide the Brazilian operator with various customer engagement solutions.
In detail, the engagement platform now enables Playr.Bet to foster player relationships by delivering ‘highly personalised and timely’ marketing communications, in a deal that will drive marketing ROI and player retention.
The group will be leveraging its integration with igaming platform provider GiG Incorporated to understand player behaviour in real-time.
Robbie Sexton, Partnerships and Sports Betting and Gaming Director at Xtremepush, commented: “We are absolutely thrilled to have gone live with Playr.Bet and thank it for showing its faith in our customer engagement platform.”
Xtremepush’s portfolio of optimisation and automation tools, along with the enterprise-grade CDP, empowers Playr.Bet to deliver ‘relevant and hyper-personalised player experiences’, in the aim of enhancing its marketing strategies.
“Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention,” added Sexton. “We look forward to a long and fruitful partnership.”
Playr.Bet is the latest operator in Latin America to go live with Xtremepush’s market-leading solution following recent deals in the region with Betsul and Arena Esportiva.
Check Also
Silvia Paleari, IBIA: Integrity concerns shape South America’s betting foundations
Silvia Paleari, Director of Public Affairs at the International Betting Integrity Association (IBIA) provides an …
Brazil publishes key operator requirements for market entry
Brazil is taking a significant step forward in launching its federal online gambling marketplace. This …
Paris Smith: “Localisation is the key to winning” as Brazil’s opportunities magnify
Latin America has a deep rooted video gaming culture, Paris Smith explains, with a high density …
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide.
With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players.
Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values.
Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
Latest posts by John Sommers (see all)
Author: John Sommers
John Sommers is a distinguished figure in the world of gambling expertise, known for his deep knowledge and insightful analysis of the gaming industry. As a seasoned author, he has contributed extensively to the reputable gambling news site, TwinCasinos, focusing on providing valuable insights to English-speaking gamblers worldwide. With a career spanning over a decade, John has honed his expertise in various aspects of gambling, from strategic gameplay to industry trends and regulatory developments. His articles are revered for their blend of comprehensive research, astute observations, and a knack for demystifying complex concepts for both novice and seasoned players. Beyond his writing prowess, John has established himself as a trusted authority, often sought after for his expert commentary on the ever-evolving landscape of the casino and betting industry. His passion for responsible gambling and commitment to ensuring players make informed choices are evident in his work, making him a beacon of integrity in an industry that demands such values. Whether you’re a casual gambler or a dedicated enthusiast, John Sommers’ contributions to TwinCasinos promise to be an invaluable resource for navigating the dynamic world of gambling.
Recent Comments